MINI CHEDDARS 'CHEDDARTOWN'

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I designed all the cheese characters for these Mini Cheddars animations, based in the fictional 'Cheddartown' - a British village where humans and cheeses live in harmony... until they get a craving for Mini Cheddars.

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I got to work with awesome director Robert Strange again after working on a music video for Tinie Tempah a while back. it was great to collaborate on another animation project with him and a brilliant team of animators and designers.

 

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It was great fun working on such a off the wall concept and me and Robert spent a lot of time working on the look and feel of the cheese characters, coming up with loads of different ideas. 

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There were 10 commericals of TV and social so I had to create ALOT of cheese folk!